DON’T be cross with us for raising the subject…but now is the time to start preparing for the festive season. In our experience, customers are incredibly responsive at this point in the year so creating a variety of offers and campaigns is sure to pay dividends.
As the cold autumnal nights start drawing in, people’s minds invariably turn to Christmas and if you run a business, you’ll be planning how to make the most of any feel-good opportunities.
1. Send your thanks
Send a message to your clients thanking them for their business throughout the year. It’s also chance to include your office opening hours and shut down times over the holiday period (and therefore gently reminding customers that you’re open for business right up until the last minute).
2. Seasonal sales
Think about a marketing campaign linked to the festive theme. Trust us, everybody loves an offer they can’t refuse. Keep it seasonal with a fun ‘Santa’s special’ or a discount in the form of an early Christmas present.
Don’t forget that our fax broadcasting service can be updated with your latest prices and offers right until the moment we hit ‘send’. Get in touch for more details.
3. Countdown to Christmas
Just like the ’12 Days of Christmas’ you could create a Christmas countdown series via email – each with a hidden surprise or giveaway. The WeFax team can design, manage and build your email campaign from start to finish – a cost-effective and proven way to generate sales leads.
4. Hold a competition
Reward your most valued customers with a Christmas-related competition. Include a strong call-to-action such as asking people to sign up to your company newsletter and even think about asking another business to join you in the promotion for maximum exposure. Spa days, hampers and gift vouchers are always popular prizes.
5. Be strategic
Taking a highly targeted approach to your marketing campaigns will allow you to home in on genuine customers. Our fax databank now includes more than 750,000 records – all of which can be searched according to industry sector, region and employee size (to name but a few options). In addition, our email database stands at 4.75 million UK records.
Here at WeFax, we’re spreading our very own early Christmas cheer! Ask us about 10,000 faxes or emails for just £115 plus VAT by calling 0800 015 9314.