THE start of the New Year can be daunting, especially if your business is not as busy as you would like in the traditionally quiet post-festive period.
However, developing some clear and decisive marketing strategies now can help beat the January blues and pay dividends in the months to come. With this in mind, the WeFax team has put together some top tips to get 2016 off to a flying start.
Decide how much you are going to spend. Budget for too little and you run the risk that your marketing efforts will lack impact. Conversely, overspending can mean an unfocused, scattergun approach which fails to hit the right target.
Tight control over your budget is a good sign that you have clear expectations about what you want to achieve and better still, that you demand a measureable return on your investment.
What worked for you in 2016? If you saw successes in your marketing strategy last year, then there is no need to abandon tactics for the sake of change. However, you should also take stock of what did not work and make adjustments accordingly.
This tip is closely related to the need to learn lessons. Do not wait until the end of the year to assess the effectiveness of your marketing campaign. Is your current campaign generating leads and if so, are you able to turn those leads into sales?
If it is not delivering, then move on and try another approach.
Use every platform available
Do not limit your marketing strategy to a single platform. Social media is one element of the marketing mix and depending on the network you decide to use, may be limited to a narrow type of audience.
Try an email marketing campaign specifically targeting customers who have perhaps used your business before or an e-shot aimed at those who have made a previous enquiry but never placed an order.
Remember that here at WeFax, we are used to running brilliantly effective and bespoke email marketing campaigns that deliver real results.
Of course if you do not have access to the right people, then you are simply playing a guessing game. That is where quality data comes into its own. WeFax has more than 500k fax contacts and 4.5 million email contacts all defined and easily searchable by industry type, town, county, region and employee size.
Get 2016 off to a brilliant start and take advantage of our buy now, use later offer. We are also offering the following deals for our customers:
10k Faxes or Emails for £95 plus VAT
20k Faxes or Emails for £150 plus VAT
30k Faxes or Emails for £175 plus VAT
To ask us about any of these promotions, call WeFax now on 0800 015 9314.