IT’S official. No sooner does the John Lewis ad pop up on our TV screens, and the world goes Christmas crazy.
Just as everyone else is getting into the festive spirit, so should your business too. In fact, there is no better time to start fostering relationships with potential clients and possible leads. With the feel-good factor in abundance, now is the time to take advantage.
How can you link the services you provide to a festive theme? Maybe you could create a seasonal giveaway with a special discount or even an Advent calendar in the run-up to Christmas, with each day revealing another product.
If you wanted to develop an effective, lead-generating series of emails, don’t forget that the WeFax team can manage, build and deliver your campaign from start to finish.
It pays to take a strategic approach to your marketing activity in December. Plan ahead now and be mindful of factoring in any key shutdown dates over the holiday period.
Leaving it to the last minute? Our fax broadcasting service can be updated with your latest prices right up until the moment we send. Just get in touch to ask for further information.
Purchasing departments and managers will already be thinking how to hit the ground running in 2017. Get in first and offer a New Year January discount so it’s your name everyone remembers once the festivities die down.
Spread a little festive cheer
Amid a flurry of discounts and attention-grabbing deals, it’s surprising how often the simple ‘Merry Christmas’ message gets forgotten. Sending a sincere seasonal greeting wishing your clients well might just be the best way to make you stand out from the crowd.
It’s true that marketing activity steps up a few gears at this time of the year, but there’s no point in being indiscriminate and losing sight of the real prize. Generating leads and creating business is what it’s all about. That’s why it’s so important to make sure your campaign hits the right target by using quality data.
The WeFax databank includes more than 750,000 fax records, which can be searched by industry sector, region and employee size. What’s more, our email database stands at an impressive 4.75 million UK records.
Add a little sparkle to your Christmas B2B marketing campaign. Ask us about 10,000 faxes or emails for just £115 plus VAT by calling 0800 015 9314.